Online Video Presentations Made Easy

For Marketing, Sales, Training & Communications

See example of video presentations or the demos.

Many business people are frustrated with the constraints and inefficiencies of traditional presentations. After all, while the world of communications has changed around us, the basic business presentation hasn’t changed a whole lot since Harvard Graphics, Lotus Freelance, and Microsoft PowerPoint were first introduced 25 years ago! Hands-on addresses those constraints and inefficiencies head-on…reinventing the business presentation to meet the demands of today’s online, on-demand, multisensory, anytime/anywhere world. hands-on presentations are interactive graphic objects that can be easily embedded on any web page and within any website.

Capabilities And Flexiblity:

• It offers both live and on-demand presentations;
• It offers both video and audio-based presentations;
• Its players may be designed to any configuration, no matter how exotic the design;
• It requires no special hardware;
• It can produce presentations on-the-fly, from the field, from any internet connection anywhere in the world;
• It can support production environments ranging from sophisticated studios to a built-in computer webcam.

Unique Features

Only Hands-on provides your business with a cost-effective, scalable way to bring your online presentations or Web content alive – capturing an engaging, multi-sensory story once and then publishing it to millions of people for on-demand delivery, using portable tools that can be run from any computer, anywhere in the world. And you’ll find that Hands-on delivers superior capabilities at a dramatically lower cost than any other alternative. In fact, companies switching to Hands-on have reported saving 75% or more on their online presentation budget, leaving more room for producing content, not hosting it.

Here’s how we’re unique:

1. We’re not just about audio. Or video. Or PowerPoint. We integrate all of them, plus animations, advertising (if your application calls for it), JavaScript applets, images and graphics into a rich interactive experience that’s unique.
2. We offer both on-demand and live experiences. Our Live broadcasts can support thousands of simultaneous viewers for live Hands-on presentations.
3. Our player designs are flexible and customizable. What’s more, they’re not “baked-in” to the presentation content. Change the logo or company colors? No problem — just change the template and all your presentations instantly adopt the new look and feel. Take a look at our Gallery of Starter Templates to get an idea of Hands-on’s creative layout possibilities.
4. We offer both online and offline presentations. Hands-on presentations can be packaged up “to go”. That means, for example, that Hands-on-based training can be watched on airplanes and taken to places where internet access may be unreliable or non-existent.
5. We preserve your animations. Have a special way of displaying your product or service or architecture by using PowerPoint animations? Chances are, we can preserve those animations online. We convert your animated presentation slides to Adobe Flash movies that are faithful to the original.
6. No hardware required. Hands-on doesn’t require any encoding boxes or specially-equipped rooms. Just a Windows or Mac computer and an internet connection. You can produce Hands-on presentations on the fly from hotel rooms, trains, and conference centers if you like.
7. Hands-on works like a charm on most tablet computers…without installing an app. Hands-on presentations work great with most tablet computers, including Apple’s iPad and Android-powered tablets. Viewers don’t need to install a separate app to view presentations on the iPad.
8. We don’t use proprietary video formats. Our streaming video uses the most modern, high-quality video codec, H.264. Is your source video in another format? No problem — our powerful transcoder can ingest just about any video file and optimize it for Hands-on.
9. We let you record directly into a presentation. New in KVStudio 3.2, we allow you to record either video or audio directly from your desktop into KVStudio, using your computer’s built-in webcam, a camera connected to your USB or firewire port, or a microphone or headset.
10. Presentations are easy to edit. Need to change a slide after you’ve finished your presentation? No problem. Upload the new slide and use KVStudio to swap in the new slide. Edits can be “live” in minutes.
11. We work with the leading online video platforms. Hands-on is fully integrated with Brightcove and Ooyala, and supports LiveStream, Ustream, and Watershed for live streaming broadcasts.
12. We offer “app-less” support for the Apple iPad. Our smart players can detect when they’re being accessed by an iPad browser, and launch an alternative player tuned especially to the dimensions and capabilities of an iPad. We don’t require the installation and launch of a separate iPad app.
13. Our detailed analytics help you understand how your content is being used. Detailed tracking shows viewership, attention, and measurement of exactly how viewers are engaging with your presentations.
14. We can incorporate surveys, forms, quizzes, short video clips, Q&A, chat, and other applications into Hands-on presentations. Just about anything that can be rendered on a web page can now be synchronized into a Hands-on player. This opens up a whole new world of applications, allowing Hands-on presentations to be integrated with third-party applications like lead generation systems, learning management systems, event sign-up systems.
15. We offer interactive transcripts as a “power search” feature in Hands-on players. We can incorporate 3PlayMedia‘s interactive transcripts right into a widget within the Hands-on player. (Watch an example.)
16. We offer creative services to help you get started quickly and achieve success. Hands-on’s services included a quick-turn production service (KVNow!) and a network of capable script-to-screen production companies that are trained in implementing Hands-on content programs.

Many of our clients ask how Hands-on compare with an audio-centric presentation system like Brainshark. Here is an explicit comparison of Hands-on vs. Brainshark.

Presentation Demos

1. Understanding Sustainable Seafood
2. Museum Of Science
3. Sales 2.0
4. CME Group
5. The ROI of Using Tablets for Learning: Keep a Running Tab
6. Harvard School of Engineering and Applied Sciences
7. Zach Clayton interview Michael via KnowledgeVision
8. Mercy College Up Close
9. Emerson Hospital – Medical Staff Clinical Conference
10. MarketMotive
11. The Road to College
12. Bain & Company
13. The JetProp
14. LLM Bar Exam
15. BRR Media
16. Sales And Marketing Summit
17. Massachussets Technology Leadership Council
18. The Parthenon Group

Internet Marketing

Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.

We will create a marketing package that will promote your goods and services globally. The marketing package will include all or some of the following: Branding of your products Personalized Internet TV Channel Banner Ads Email Marketing Online Business Directory Listing Video Ads Database Marketing Cost Per Click (CPC) Social Media Google Services Google Adwords Google Adsense Google Analytics Search Engine Optimization Marketing package starts as low as $9.95 per month.

Email Marketing

Email Marketing is using email to distribute your marketing messages. Most popular is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying.

As well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers. While you could include these other wider definitions, most people when talking about Email Marketing are mainly using the term to describe building a list with a view to growing reader loyalty and making sales.

What are the Advantages of Email Marketing?

As just mentioned, a good email list, well run, can grow your reader loyalty. Hearing from you again and again with good content reminds readers of your value, especially if they take your advice and find it works for them. That said, the obvious reason why most people try email marketing is because it is profitable. This is because of the following attributes:

1. Low Cost – Communicating via email has many of the advantages of traditional direct mail but with much lower costs
2. Speed – If you need to you can get a message out to your entire list very fast Ease (both for you and the reader) – For your marketing to be a success it has to be easy for the recipient, but it helps that email marketing is easy for you too as it means you can do it yourself
3. Push – While websites and RSS are “pull”, in that the visitor has to come to you, with email you can send your messages out, reminding and re-engaging readers
4. Personalized – The more information you collect, the more messages can be tailored and personalized. Email also has the particularly special ability to segment, meaning you can split people off into smaller, more focused lists.
5. Viral – It’s so easy for people to forward your message on to others, spreading further than you could alone.
6. Tracking – Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can hone your techniques and improve performance
7. Testing – Along with tracking, you can test different subject lines, calls to action, use of images, and so on, to further improve your results
8. Complimentary – Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns.
9. Opt-In – Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated.

This module can be used to market your products and/or services to your email list. We provide an email blast service promoting your products and/or services to the Hands-on Network consisting of thousands of professionals and visitors to the Hands-on Network web sites.

Social Media

Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Traditional Marketing

The objective of any marketing is creating new customers or sustain existing customer. It is a mission to create awareness of a company, services or products to the mass market by using various marketing techniques.

Traditional Marketing is a common marketing method, it emphasize mainly on the ‘Four Ps’ principles, which refers to the four factors that a marketer has to consider before launching a product or offering a service. It comprises of Product, Price, Promotion and Place.

1. Product: product or service offer by the company.
2. Price: the price that a intended customer willing to pay.
3. Promotion: promoting the company, products or services, includes advertising, branding, etc. This is the most import P to focus on.
4. Place: the process by which the product or service reaches the customer.

Traditional Marketing require a substantial time and budget to get the desired result. For it to be successful it requires constant advertising for months and it also requires a high budget, depending on the type of media the marketer is using. The following are a various media for marketing;

1. TV and Radio
2. Newspaper, Magazines, Posters and Billboards
3. Mailers or Flyers

Unlike Internet Marketing, Traditional Marketing is company focus, product or service based, while Internet Marketing is consumer focus, targeting consumer interest. Marketer adopting Traditional Marketing method will usually use it’s product or service unique point to differentiate itself from it’s competitors. And this method will work best with fewer competitors offering similar products or services. However in today market, every other brand’s have competitors offering the similar features and slowly this method will fade away.

Database Marketing

Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers’ value to the company and provide more specialized offerings for customers.

The characteristics of fully fledged database marketing are ….

1. Each actual or potential customer is identified as a record on the marketing database; markets and market segments are groups of individual customers.
2. Each customer record contains not only identification and access information but also a range of marketing information. It also includes information about past transactions and about campaign communications.
3. The information is available to the company during the process of each transaction with the customer, to enable it to decide how to respond to the customer’s needs.
4. The database is used to record customer responses to company initiatives.
5. The information is available to marketing policy makers to enable them to decide such things as which target markets/ segments are appropriate for each product/service etc.
6. In large companies, selling many products to each customer, the database is used to ensure that the approach to the customer is co-ordinated; and a consistent approach developed.
7. The database eventually replaces market research. Marketing campaigns are devised such that the response of customers to the campaign provides information which the company is looking for.
8. Marketing Management automation is developed to handle the vast amount of information generated by DBM. This identifies opportunities and threats more or less automatically!